Search engine optimisation (SEO) is the process of making a website or webpage more visible in search engines or simply put, search friendly. Generally, the higher and the more frequent it appears on a search results page, indicated by the search engine ranking, the more traffic a website or webpage gets. The search could be a local search, an image search, video search or industry-specific vertical search. Ideally, a website or webpage should have a high ranking, regardless of the type of search and this can be achieved by hiring a third-party for its search engine optimisation consulting services.
In SEO, there is no fixed formula for making sure that a website or webpage is included in the top ten SEO results. One should know how to use and maximise SEO keywords research. Competition is tough for obvious or high-level industry keywords and phrases such as “shoes” (for footwear retailers) or “laptop accessories” (for laptop and laptop-related merchandise manufacturers, distributors and resellers). One of the SEO techniques is to optimise on more specific keywords such as “size twelve Nike shoes” or “laptop screen protectors” where there is less competition and more qualified traffic can be obtained.
A company or business owner should learn more about SEO services. Engaging professionals and their SEO consulting services helps companies identify and reach realistic and reasonable keyword goals. Through SEO case studies, a good SEO company understands that it is not enough to get a high ranking in a search result page but to be able to target proper keywords that convert mouse-clicks into a sale. It is better to have 200 hits and 100 sales transactions per day than 1000 hits with 100 sales transactions. That is the edge that search engine optimisation marketing gives a business.
When choosing an SEO company to work with, it is important to go with a company that has a good track record and is able to come up with custom solutions. Search engine optimisation services should not be limited to keyword research or copywriting, but include a wide range of offerings including SEO link building, page analysis, and SEO web design.
Prospective clients usually have the option of getting the full SEO service or just search engine optimisation consulting services. The difference between the two is who executes the recommendations of the SEO company. Consulting is the better option for customers who have available IT staff to do the work, since full service means that the SEO company will also be responsible for the execution, which translates to additional cost.
SEO consulting services are not just for big companies with big marketing budgets. Some SEO companies offer an initial analysis for free and many strive to work within their clients’ budgets, however limited. The potential to reach millions of online consumers is an opportunity not to be missed.